Nordic Flower Expo in Denmark

130 plus exhibitors were present at the inaugural Nordic Flower Expo (April 13-15). Hosting impressive country pavilions, Denmark and Colombia were present on a grand scale. Using the best of horticultural life style products, the joint marketing company for the Danish pot plant industry Floradania built a stand-out Danish pavilion inspired by the country’s leading role in ornamental plants. Floradania has lead work across no fewer than 35 plant nurseries on a world class presence at Nordic Flower Expo.
With an annual production of approximately 400 million plants, 70% of which are exported, Denmark ranks as the world’s second-largest exporter of potted plants. Adapting the production to new market situations is one challenge for Denmark’s ornamental horticulture industry, another is coping with upcoming, current issues in terms of sustainability and environmental consciousness setting new standards for implementation of recirculating irrigation systems and biological pest control.
Organised by Nova Exhibitions and BureauSierteelt.nl and supported by the Dutch Association of Wholesale Trade in Ornamental Products (VGB), the Danish Floradania association and the International Florist Association Florint, the new Nordic Flower Expo took place at the MalmöMässan convention centre in Malmö.
The three day event targeted trade visitors from Nordic countries—Denmark, Finland, Iceland, Norway and Sweden and their Baltic neighbours: Estonia, Latvia and Lithuania.
The Baltic region is considered to be a very interesting and promising export market for the coming years, while Scandinavia is a mature market with a high floriculture consumption and intense market competition. As in most EU countries florists dominate the market but other retail channels are continuing to increase their market share, particularly supermarkets and garden centres. The Nordic region is of great economic importance and has a very high GDP per capita.
The Nordic Flower Expo gave the exhibitors an excellent chance to look for new business partners, handle sales agreements personally and keep themselves up-to-date on the latest development within the complete floriculture and horticultural market of Scandinavia and the Baltic region. During the exhibition several interesting demos and seminar programs were organised.

                                                                           Courtesy of; FloraCulture International