Did you know that there are 'More innovation possible in snack tomatoes'??

The snack tomato segment will develop further through the coming years. That's what grower Maurice Weijs of nursery Van Kester-Weijs in the Netherlands predicts in the latest issue of the magazine KAS.

The snack tomato is very popular worldwide and Kester-Weijs was one of the pioneers introducting this product years ago. Maurice Weijs thinks this segment still has a lot of oppurtunities to innovate. "A good snack tomato is sweet with little acidity, has an oval shape and should be eaten by children in one bite. But we are also constantly testing new types, colors, sizes and brands. We are a serious party for seed companies because of our strong position in snack tomatoes. They like to work with us to continue to improve the snack tomatoes and often come to us first when new varieties are available."

Weijs also thinks there will be new ways to present the snack tomatoes to the customer. His company is always looking for innovations in packaging. "For example, we were the first company with a shaker for tomatoes. And we wil always try to be innovative at every level."

                                                                            Courtesy of Hortbiz